IMPROVE ALONGSIDE STORY
#ridestory is a hashtag for the whole storyfamily

The beginning of STORY
We started in 2007, with a goal to achieve high performance products, which is affordable for anyone.
With focus on creating a community that embraces every age regardless of your riding skills. A community that takes pride in development and growth.
Story has since the beginning grown to a much bigger brand, and we produce everything from scooters, roller skates and ice skates, to kayak and Stand Up Paddle boards.
And we kept expanding our product range with more detailed and better tested products.

Anders Jørgensen / CEO
SUP and kayaking
In the past, SUP and kayaking have been a sport only the professionals could afford and gain use of. But with development in design and build, it has become affordable and usable for the common user( person, consumer ) .

We started in 2007
Now we are here, thanks to our community!